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This concept was designed by Sze Wei Lee and Mima Romanic at Aukett Swanke London, with Nick de Klerk, Alexia Normand and Temitope Shoda. Copyright Aukett Swanke.

A high-level retail concept designed for a New York-based couture fashion designer for a planned roll-out of retail sites in China for three lines (Bespoke Couture, Ready-to-Wear and Jewellery). 

The concept drew on ancient Chinese calligraphy and developed three conceptual moves from line to surface to volume to develop a spatial and experiential language that could be adapted to various sites and locations. 

Line / Surface / Volume

Retail, China, Concept.

Cromwell Place
Sleep Set
Royal Exchange
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